Precious Coils is an entrepreneurial hair care line inspired by the beauty of embracing your natural curls. The brand focuses on the unique needs of different hair porosity levels—low, medium, and high—offering a specialized approach to curly haircare that celebrates the full diversity of curls. Each product is crafted with thoughtfully selected ingredients and textures tailored to how various hair types absorb and retain moisture, because every curl is precious, and every strand deserves exactly what it needs.

The visual identity of the packaging is inspired by the brand’s core audience: creative, expressive young people who love styling their curls in bold and diverse ways. This is brought to life through illustrations that showcase a variety of curly hairstyles, paired with a distinct color-coded system designed to help customers easily identify the right products for their hair porosity.