Custom labels were created for the Tree Hut Brand Immersion Trip, centered around the campaign theme “Uncontain Yourself.” A curated group of influencers was invited to create their own customizable body scrubs by mixing colors, scents, and add-ins like shimmer and glitter. The goal was to translate the message of self-expression and individuality into a label design that felt vibrant, playful, and personal. A major source of inspiration came from Tree Hut’s Texas roots, along with the Texas-themed experiences planned throughout the trip.