A conceptual collaboration between Tree Hut and TikTok creator Paul Reacts. This project explores social-first packaging and campaign design rooted in authenticity, humor, and real-time product discovery. Centered around a dessert-themed body care collection, the goal was to create playful, color-driven visuals that balance Paul’s expressive personality with Tree Hut’s brand identity, resulting in a cohesive yet personality-led design system. Paul Reacts himself provided moodboards and feedback that helped drive the creative composition and message of the design.